"starstuck" is a fictitious brand that has an app that would allow its users to book their perfect getaways to the moon. It targets those looking to get married in space, but can still cater to anyone looking to plan a space trip.
For this project, I created a logo, a logo animation, branding materials, and an app design.
App Demonstration
Initial Concept & Research
Personas
Scenarios
Logo Process
Logo and Logo Animation
"starstruck's" logo was created to easily communicate to the viewer the idea of romance and space simultaneously. I choose to use the sans-serif typeface to bring the modern and sleek look that "starstruck" was in search of.
"starstruck's" brand sticks to three colors: black, white, and red. The GIF was created to be used through the app as a way to allude to a magical feeling that a consumer would feel as they are in space themselves.
Brand Materials
"starstruck's" packaging uses a simplistic approach and uses the color of the product on the packaging. It also has the star motif from the logo to bring more unity to the brand itself. It was important to maintain the luxurious and sophisticated feeling even on the brand's food and drink packaging.
App Presentation
