This collaborative project with Tyler J. Hughey focuses on creating branding for an affordable luxury brand. indigo & co was designed to create a luxury feel that is modern, yet approachable and easy to implement into your wardrobe. We want this brand to be embraced by all genders and accessible to everyone. Too often people lack the financial means to properly express themselves and feel comfortable with their image. We want indigo & co to break this mold and offer clean, luxury products to all.
Logo Process Work
Top 6 Logos
Tyler and I both knew we wanted the logo to have a clean and sleek look. We pulled our top 6 logos and worked on combining the logos in to create the most efficient one.
Final Logo & Variations
Above is the final logo along with its variations.
Brand Collateral
Example of logo on clothing tag.
Branded sunglass container.
Top of the perfume bottle.
Example of logo embossed on paper.
Jewelry box example.
Front view of perfume bottle.
Horizontal logo example.
Top of lipgloss.
Example of logo on clothing.
Jewelry box example.
"indigo & co" packaging uses a clean and sleek approach. It stays in a limited color palette and aims to achieve a luxurious feeling for its users.
Brand Identity Guidelines Book
